Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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Enabling Awesome Engineering Teams



Alexandre Freire discusses what his team has learned through experiments, from the very fundamentals of what a team needs to be successful, like core protocols, the responsibility principle and psychological safety, to Modern Agile engineering techniques, like continuous deployment and mob programming, that lay the groundwork for creating a space where being awesome becomes inevitable.


Alexandre Freire is one of the Agile pioneers in Latin America. He is Director at Industrial Logic, where he focuses on enabling the team to deliver quality software and to solve real-world problems through Modern Agile training and coaching for the leading companies in the Industry. He is active on Twitter spreading wisdom on Modern Agile, software development, the tech industry, startups, etc.

About the conference

Software is changing the world. QCon empowers software development by facilitating the spread of knowledge and innovation in the developer community. A practitioner-driven conference, QCon is designed for technical team leads, architects, engineering directors, and project managers who influence innovation in their teams.

Recorded at:

Mar 25, 2017

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  • Liked it

    by McKay Graybill,

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    The responsibility and psychological safety concepts certainly resonated with me. With such a broad talk there were definitely holes that beg further investigation, but it feels like a good conversation to be involved with. I like how he tied a lot of familiar ideas together to make the case for culture change.

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