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InfoQ Homepage Presentations Developing a User-Centered (Mobile) Device Strategy

Developing a User-Centered (Mobile) Device Strategy



Soeren Engelbrecht presents practical tools and check-lists supporting an organization in determining the optimal mix of devices and technologies for their specific users and their specific user tasks.


Soeren Engelbrecht has been working with UX and e-commerce since 1999, focusing on creating solutions that provide benefits for both customers and the underlying business. Before joining the second largest insurance company in Scandinavia, he held senior positions at Scandinavian Airlines, Nikon, and the largest Photo retailer in Scandinavia, Japan Photo.

About the conference

You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.

Recorded at:

Apr 03, 2015