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Do I Have Your Attention? Thinking about UX and UX about Thinking
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| by Chris Atherton Follow 0 Followers on Jan 18, 2015 |

Chris Atherton outlines some of the cognitive science around how attention and cognition work, helping understanding the reasons why designs sometimes leave users frustrated and confused.

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Chris Atherton is a senior UX specialist at Equal Experts. She is currently part of an agile team reinventing the customer journey for UK Visas and Immigration. Chris’s portfolio includes stints at Skype, the BBC and Mendeley. Previously, Chris researched and taught psychology; she has a PhD in cognitive neuroscience, and spends a lot of time thinking about people’s attention.

You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.

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