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Instacart Scales Personalized Marketing via Configuration-Driven Multi-Tenant Platform
Instacart redesigned its personalized marketing system using a configuration-driven multi-tenant architecture on Storefront Pro. The system replaces retailer-specific implementations with a shared execution engine, enabling scalable personalization, faster configuration propagation in under a minute, and 99.9% delivery success across hundreds of retail banners through a unified campaign platform.
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Amazon Simple Notification Service (SNS) Gains Worldwide SMS Delivery
Amazon's Simple Notification Service (SNS) recently gained worldwide SMS delivery and can now be used in five additional Amazon Web Services (AWS) regions. AWS also added several new features such as opt-out management, direct publishing, delivery status monitoring, and spending limits.