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Google and Retail Leaders Launch Universal Commerce Protocol to Power Next‑Generation AI Shopping

Google launched the Universal Commerce Protocol (UCP), an open standard co-developed with Shopify, Target, and others, enabling AI-driven shopping agents to complete tasks end-to-end from product discovery to checkout and post-purchase management. UCP aims to standardize commerce capabilities, support multiple payment providers, and expand globally. Shaping the next generation of agentic commerce.