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Inside Target’s LLM-Based System for Semantic Matching in Marketing Forecast Pipelines
Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical campaigns. Using embeddings, vector search, and LLM ranking, it replaces rule-based workflows. Evaluation shows 75% top-1 and 100% top-3 coverage. The system reduces manual effort, improves consistency, and uses feedback loops to refine retrieval using campaign outcomes.
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Anthropic Reports Claude Now Handles 95% of Internal Analytics Queries
Anthropic recently reported that Claude now handles around 95% of its internal analytics requests, letting employees query business data independently instead of relying on data teams. The company attributes this result less to advances in models and more to data governance, semantic definitions, and operational discipline.
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Apple Brings Comparative Group Analytics to App Store Connect
Peer group benchmarks is a new App Store Connect feature aimed to help developers track the performance of their apps relative to other similar apps.
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Designing for Failure in the BBC's Analytics Platform
Last week at InfoQ Live, Blanca Garcia-Gil, principal systems engineer at BBC, gave a session on Evolving Analytics in the Data Platform. During this session, Garcia-Gil focused on how her team prepared and designed for two types of failure - "known unknowns" and "unknown unknowns."
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Azure Stream Analytics Publishing to Power BI Reaches General Availability
On Thursday, April 21 Microsoft announced the integration between Azure Stream Analytics and Power BI has reached General Availability (GA). Using this capability, customers can gain real-time insight into their business performance by analyzing in-flight data streams.
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Microsoft Releases Power BI Embedded Preview
Recently at the 2016 Build Event in San Francisco, Microsoft announced a change to their Power BI offering. The update comes in the form of giving customers and ISVs with the ability to embed Power BI reports within their own applications. Microsoft is calling this service Power BI Embedded and it is currently in preview.
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IBM Commits to Advance Apache Spark
Earlier last month in Las Vegas, at IBM Insight 2015, IBM announced a major commitment to the Apache Spark project. Referring to it as “potentially the most significant open source project of the next decade” tells a lot about how important IBM believes Apache Spark is. With IDC reporting that 80% of cloud applications in the future will be data intensive, Apache Spark can unlock previously...
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Splunk .conf 2015 Keynote
Splunk opened their big data conference with an emphasis on “making machine data accessible, usable, and valuable to everyone”. This is a shift from their original focus: indexing arbitrary big data sources. Reasonably happy with their ability to process data, they want to ensure that developers, IT staff, and normal people have a way to actually use all of the data their company is collecting.