Fabrizio Romano proposes using TDD to transform business requirements into tests, driving code and tests development in harmony.
Jim Porzak discusses creating an analyst ready data mart that is complete at different levels of abstraction and models customer decision points in order to be able to understand customers.
Saul Caganoff discusses the different use cases for API consumption and the technical affordances API designers can provide to support those use cases.
Kriti Sharma talks about how Barclays is solving some of the toughest big data challenges in financial services using scalable, open source technology.
Rana Pereis explores case studies of how banks are using APIs to evolve new digital offerings and business models that help drive customer engagement and acquisition.
Maxime Ducros introduces Industry 4.0, its impact on businesses and customers, and how to prepare for the future that this revolution will bring.
Owais Zahid talks about establishing quality requirements for products, including quality aspects in the definition of Done, and communicating goals with the development team.
Marianne Berkovich shares how to improve user interviewing skills and discover key insights that could lead one to the next big innovative “thing” users need.
Chris Witeck covers key lessons learned by Citrix Labs as they tackle their goal of customer led innovation, discussing empathy mapping which involves showing off an idea and collecting feedback.
Jeanine Spence explores the customer centric and iteration concepts of Design Thinking as an approach to problem solving through the lens of the personal.
Steve Garrity explains the custom process they use at Hearsay Social for large, enterprise projects.
Big Design Upfront was considered so evil in the early days of Agile that it acquired its own acronym. It’s time we relearned that great products start with asking the right questions.