Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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InfoQ Homepage Presentations Using Lean Startup Principles outside of a Startup

Using Lean Startup Principles outside of a Startup



Amanda Stockwell overviews the Lean Startup and Build Measure Learn frameworks, describing types of MVPs and how to choose between them, and gives instructions to set up effective experiments and hypotheses.


Amanda Stockwell is President of Stockwell Strategy. She has focused most of the last decade on finding innovative ways to understand end-users and embed that knowledge into the overall process. Amanda has lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience.

About the conference

Deliver is a conference that brings people together to uncover better ways to deliver software and provide value within your organization and for your customers.Deliver is a conference for designers, testers, architects, project managers, developers, business analysts, product managers, infrastructure professionals, and others.

Recorded at:

Mar 22, 2020