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Pricing Page Optimization



Elena Verna discusses user behavior on the pricing page and how to organize the A/B testing resources to optimize the pricing page, one of the most important funnels of a website.


Elena Verna is SVP of Growth for SurveyMonkey. She is responsible for Acquisition, Conversion, Retention metrics which includes managing the billing platform, CRM, and SEO/SEM channels. Elena also runs the Growth Hacking, AB testing, and Analytics teams.

About the conference

CRUNCH is a use case heavy conference for people interested in building the finest data driven businesses. No matter the size of your venture or your job description you will find exactly what you need on the two-track CRUNCH conference. A data engineering and a data analytics track will serve diverse business needs and levels of expertise.

Recorded at:

Mar 26, 2017