Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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The Road Less Travelled



Mike Atherton keynotes on aligning work with values to get most benefits from it, to be proud of the results and to make a difference.


Mike Atherton is a UX consultant and Lead Instructor for General Assembly’s UX Immersive course. He is formerly the Head of User Experience for Huddle. With a background in information architecture and web design, he loves brand strategy, theme parks, and animal mascots and attempts to introduce all three into every digital project.

About the conference

You never know where a spark will come from to light an idea. UX Cambridge 2014 is about sharing, not about sitting passively through talk after talk. Our keynotes are the touchpaper that sets your day off.

Recorded at:

Feb 12, 2015