Facilitating the Spread of Knowledge and Innovation in Professional Software Development

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Voice of the Customer



Barb Spurway, Tracy Bowman discuss Voice of the Customer (VoC), a Total Quality Management/ Lean Manufacturing concept helping teams build quality products from the customers’ perspective.


Barb Spurway is a consultant and business analyst working with Protegra's clients on business performance initiatives and software projects. Her area of expertise is making sure teams deliver what the customer really wants Tracy Bowman is a communications & marketing research specialist, marathon runner, community activist, wife and mom! She is Marketing and Communications Coordinator at Protegra

About the conference

SDEC is an annual conference hosted by Protegra where industry professionals share their own real-world experiences gained through delivering solutions.

Recorded at:

May 08, 2014